Archive for the Articles Category

Jakob Nielsen, “Web firms neglect the basics of good design”

A BBC News article related to Web 2.0 and what Jakob Nielsen thinks about it is now available on their Web site. 

Mr. Nielsen states that many sites looking into Web 2.0 are neglecting some of the principles of good design and usability established over the last decade.

The article is definetly worth your time if you’re into Web design and usability.  Read the BBC News article.

Design just as important as Usability

Below is a snippet from an article worth reading:

“Website design and usability go hand in hand, but they are two different things. A website can be very usable, but still have an ugly design. Your website should be, at the very least, as good as the worst website of your major competitors. But you really should not settle for not-quite-worst. In fact, you should not settle for anything less than the best.

The design of a website can convey a lot of information. If a visitor is comparing your site with a competitor, they’ll know who cares more about their professional appearance. Rightly or wrongly, an ugly website can tell a visitor that you’re not too serious about what you’re doing or that you don’t have the resources to provide the type of quality customer service they want.

Just as few people would trust a business executive who came to an important meeting in with an unkempt appearance, so too visitors trust a website that looks and performs poorly, especially when there are other, more professionally designed websites available.”

Source: http://searchengineland.com/070322-220618.php

Tips to Improve Usability on Ecommerce Websites

An article written by Rachel Coleman on practicalecommerce.com talks about ways in which Ecommerce ventures can address design and usability problems for their website.

“In a brick-and-mortar enterprise, the problem would be so obvious, no one could ignore it. A tangle of abandoned shopping carts full of unpurchased goods means trouble.”

Some of her tips include:

  • Ditch cumbersome graphics
  • Make shopping carts functional, not informational
  • Bite-size chunks are better

Read the full 10 Tips to Improve Usability article.

 

Article on “Targeting successful product design”

I just read an interesting article about how to target successful product design, as the title indicates.  It was an interesting read because it wasn’t directly related to Web design and usability applications but still had some similar key points; such as, “Everything from human psychology, trends, and usability studies to consumer dreams factors into today’s product designs if they are to succeed.”  Checkout the article on the Manufacturer and let me know what you think.

Advertorial on Usability?

I was reading some design and usability Websites today and came across an interersting article by Matthew Magain titled “Usability Double-whammy!”. 

“Do you need to be an expert, with academic credentials to be able to apply this stuff [usability]?”, he asks.  My reply would be no you do not need to be an expert, however when working with a design and usability specialist you can bring years of experience and specialized knowledge to the table. 

I agree that IT professionals should learn usability best practices, however with all of the specialties in IT it is always smart to bring on an expert from the field when working on a larger project. 

In the end, the article Usability Double-whammy! seems to me to be more of an advertisement for their product, however it sure doesn’t hurt if IT professionals have a baseline of knowledge when it comes to usability.