You are currently browsing the Design And Usability weblog archives for the day March 23, 2007.
March 23, 2007 by Greg Schuessler.
Below is a snippet from an article worth reading:
“Website design and usability go hand in hand, but they are two different things. A website can be very usable, but still have an ugly design. Your website should be, at the very least, as good as the worst website of your major competitors. But you really should not settle for not-quite-worst. In fact, you should not settle for anything less than the best.
The design of a website can convey a lot of information. If a visitor is comparing your site with a competitor, they’ll know who cares more about their professional appearance. Rightly or wrongly, an ugly website can tell a visitor that you’re not too serious about what you’re doing or that you don’t have the resources to provide the type of quality customer service they want.
Just as few people would trust a business executive who came to an important meeting in with an unkempt appearance, so too visitors trust a website that looks and performs poorly, especially when there are other, more professionally designed websites available.”
Source: http://searchengineland.com/070322-220618.php
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